Objective
Toyota Certified Used Vehicles (TCUV), an organization in the Toyota automotive company, wanted to attain greater visibility for the Toyota line of certified pre-owned vehicles it has to offer. TCUV felt that it was easy for visitors to miss the link to the pre-owned section of the Toyota website and wanted a way to drive traffic directly to the TCUV area.
Solution
Through our partnership with EyeTraffic Media, Search Mojo worked with TCUV on a search engine optimization (SEO) campaign to improve search engine rankings for its web pages. Search Mojo created a new, aliased URL for TCUV (toyotacertified.com) to allow TCUV to receive traffic directly to its pages.
Result
In optimizing the TCUV pages and promoting the new URL, Search Mojo was able to boost TCUV's rankings in Google from not appearing in the top 100 to position 7 in only 60 days for the term "Toyota Used Cars".
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