BookCircus Increases Visibility and Sales
Objective
BookCircus, an online retailer of college textbooks, wanted greater search engine visibility in the highly competitive world of online textbook sales. With certain peak times, it was crucial for BookCircus to have as much visibility as possible during the peak ordering times for college students.
Solution
Search Mojo implemented our ecommerce visibility package, which included two principal fixes for BookCircus:
1. Search Mojo added BookCircus' feed of all in-stock books to Google Shopping and Bing Shopping.
2. Search Mojo examined BookCircus' website and found an issue with javascript, which was used to link from one category results page to another. Search engines cannot follow links in javascript, so this issue had to be fixed to allow search engines to naturally spider the site and increase indexing of BookCircus' inventory.
Result
One week after implementation, BookCircus' indexed pages and products in Google increased by 135% and, moreover, year-over-year book sales from organic search during the peak period increased by 69%.