Search Mojo | Case Study: BookCircus Gains on Conversions

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BookCircus Gains on Conversions

Objective

BookCircus, an online retailer of college textbooks, needed to increase both its purchases of used books (buybacks) and the sales of its book inventory.

Solution

Search Mojo began managing BookCircus' PPC account and implemented our ecommerce visibility package. Until that point, BookCircus' PPC account had mostly focused on broader keywords, such as "buy used texbooks". With Search Mojo's ecommerce visibility package, BookCircus was able to advertise all of its more than 75,000 book inventory in real time.

Result

Year-over-year, during the back to school season, BookCircus realized a 168% increase in site visits and a 480% increase in buybacks and book sales.