Challenge
Deployable Systems specializes in the design and sale of custom molded shipping cases for personal, commercial and military applications. Deployable Systems provides shipping cases and case integration services to every major branch of the military, Fortune 1000 companies and directly to consumers for use world wide. They feature shipping cases manufactured by industry leader Hardigg Industries. Deployable Systems also specializes in the custom design of foam case inserts to meet virtually any shipping need from computers and weapons to avionics and medical instruments.
The five-year-old company performed very well last year, earning over $6 million in sales using the traditional sales channels. However, they noticed that several of their competitors were using websites to sell directly to consumers. Deployable Systems decided that they wanted to capitalize on the Internet market as well and use their existing company website as more than just a brand building tool; as a viable additional sales channel.
Solution
While the company had been using an outside vendor for search engine marketing services, they hadn't seen any results. After contacting Search Mojo, they received Search Mojo's free website analysis in less than 24 hours. Deployable Systems was very impressed with the turnaround and answers, and they quickly turned to Search Mojo to take their website from awareness vehicle to sales channel.
Search Mojo got to work right away focusing on natural search engine optimization. They rewrote website content, employed many techniques to improve listing results, and created landing pages for specific product lines. They also began a pay-per-click advertising campaign, starting with over 200 key words, which they have since trimmed down to a list of 20 strategic key words that produce considerable sales each month.
Results
"At Search Mojo, they are clearly experts at what they do, and very current in their techniques," said Deployable Systems President Michael Morin. "They used their creativity to create a healthy sales channel for us. They drove our thinking without waiting for us to ask."
"We hadn't done one dollar in business on the website in over a year," continued Morin. "Search Mojo's search engine optimization tactics helped us to earn a modest $1000 in sales the first month and it has grown every month thereafter."
Within six months, Deployable Systems was selling over $30,000 per month in hard cases through its website.
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