Objective
Georgetown University's School of Continuing Studies (SCS) wanted to drive greater awareness and prospective students to its website.
Solution
Working with Search Mojo along with EyeTraffic Media, Georgetown undertook a search engine optimization (SEO) campaign to improve search engine rankings to further improve visibility and website traffic.
Result
Within the first 60 days of the campaign, Georgetown University SCS realized a 31% increase in website traffic from organic search sources including Google.
| Timeframe |
Visits |
Time on Site |
% New Visits |
Bounce Rate |
| 60 days |
+31.24% |
+20.29% |
+18.83% |
-7.69% |
| 
