Search Mojo | Case Study: Georgetown University Captures Targeted Organic Traffic

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Georgetown University Captures Targeted Organic Traffic

Objective

Georgetown University's School of Continuing Studies (SCS) wanted to drive greater awareness and prospective students to its website.

Solution

Working with Search Mojo along with EyeTraffic Media, Georgetown undertook a search engine optimization (SEO) campaign to improve search engine rankings to further improve visibility and website traffic.

Result

Within the first 60 days of the campaign, Georgetown University SCS realized a 31% increase in website traffic from organic search sources including Google.

Timeframe	Visits	Pages Per Visit	Time on Site	Bounce Rate
60 days	+31.24%	+20.29%	+18.83%	-7.69%