Georgetown University Captures Targeted Organic Traffic
Objective
Georgetown University's School of Continuing Studies (SCS) wanted to drive greater awareness and prospective students to its website.
Solution
Working with Search Mojo along with EyeTraffic Media, Georgetown undertook a search engine optimization (SEO) campaign to improve search engine rankings to further improve visibility and website traffic.
Result
Within the first 60 days of the campaign, Georgetown University SCS realized a 31% increase in website traffic from organic search sources including Google.
| Timeframe | Visits | Pages Per Visit | Time on Site | Bounce Rate |
| 60 days | +31.24% | +20.29% | +18.83% | -7.69% |









