Objective
BNA Software, a leading developer of expert solutions for tax and accounting professionals,wanted to realize a better return on investment from its pay-per-click advertising campaigns.
Solution
Search Mojo began optimizing BNA Software's PPC campaigns using our proven PPC bid management techniques, combining various tools within Google AdWords, such as negative keywords and broad, phrase and exact keyword matching, with bid optimization.
Result
Within 30 days, Search Mojo was able to reduce the overall monthly Google budget by 66% while increasing conversions by 22%.
| Timeframe |
Cost Per Click |
Monthly Spend |
Conversions |
Conversion Rate |
| 30 days |
-35% |
-66% |
+22% |
+109% |
| 
