Search Mojo | Case Study: Liberty Tax Attracts More Potential Franchisees

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Liberty Tax Attracts More Potential Franchisees

Objective

Liberty Tax Services wanted to reach more potential franchisees to continue to grow the company.

Solution

Working with Search Mojo, Liberty Tax undertook a search engine optimization (SEO) campaign to improve search engine rankings to further improve visibility and attain targeted website traffic.

Result

Within the first 90 days of the campaign, Liberty Tax's franchise site realized a 12.06% increase in website traffic from organic search sources including Google. Even more, the quality of traffic from search engines improved dramatically, with visitors from search engines viewing 39.5% more pages, staying on the site 40.26% longer, and bouncing 26.37% less than before the SEO campaign began.

Timeframe	Visits	Pages per Visit	Time on Site	Bounce Rate
90 days	+12.06%	+39.50%	+40.26%	-26.37%