Objective
Clovis Group, a recruiting and staffing company in the Mid-Atlantic area, wanted to increase sales by improving the lead conversion rate from its Google AdWords campaign.
The company employed several traditional marketing tactics to reach its target audience, from start-ups to Fortune 500 companies. Marketing strategies included public relations, networking events and a monthly newsletter, as well as its website - primarily used as a brand building tool.
Clovis had also been utilizing a Google AdWords campaign that directed visitors who clicked on specific keywords to their homepage. The company was able to convert one percent of visitors through this campaign.
Solution
Recognizing that it needed to reinvigorate its Google AdWords campaign, the staffing company turned to Search Mojo to boost its search engine marketing results. Search Mojo's team quickly went to work developing new landing pages for the Clovis PPC ad campaigns to maximize conversions.
Result
Within three months and after the implementation of a specific landing page designed by Search Mojo, Clovis was recognizing a conversion rate of 12.5%. Today, the campaign is generating approximately 50 new leads per month, resulting in 11 additional sales in just six months.
| Landing Page Conversion Rates |
| Clovis Home Page |
Clovis Service-Specific Page |
Search Mojo Landing Page |
| 1.17% |
2.40% |
12.5% |
| 
