Liberty Tax Gets More Franchise Leads
Objective
Liberty Tax Services wanted to reach more potential franchisees to continue to grow the company.
Solution
Search Mojo restructured the Liberty Tax Services franchise PPC account to streamline it and employ practices to improve Google's Quality Score, thus reducing costs while improving performance.
Result
Within the first three months, Search Mojo was able to reduce the cost per conversion by 63% while increasing conversions by 276% and maintaing the same overall monthly budget.