Meridian Systems Captures More Conversions with Video
Objective
Meridian Systems, a leading provider of construction project management software, sought to improve conversions from its PPC account.
Solution
Search Mojo tested two offers on Meridian's landing page, one page offering a white paper and one page offering a video, to see which offer would increase conversion rate.
Result
Within the first 30 days of the test, the video offer outperformed the white paper offer by over 400% at increasing conversions.