Objective
MutualDecision, a provider of advanced mutual fund forecasting tools, wanted to drive targeted traffic to its website. In the early stages of the website, MutualDecision's goal was to drive traffic that would begin to rely on its mutual fund information for purchasing decisions. However, there are so many types of information searchers might be looking for, such as news, ratings, etc. What did a searcher using the term "mutual fund information" really want?
Solution
Search Mojo created a series of landing pages to better segment the "mutual fund information" audience and deliver the type of informaton that the searcher was looking for. Using 2-3 button pages, Search Mojo directed searchers based on their responses.
Result
By helping the searchers better define the type of mutual fund information they were looking for, Search Mojo was able to reduce the abandonment rate from paid search efforts by 33-50% over previous levels.
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