Upcoming Search Engine Marketing (SEM) Webinars
Interested in learning more about search engine marketing (SEM)? Register below for one of our upcoming webinars on a variety of topics including search engine optimization (SEO), pay-per-click (PPC) advertising, online reputation management and more. Listen live to everything you want to know presented by your favorite experts at Search Mojo.
Search Marketing Metrics That Matter
May 30, 2013
2:00 p.m. ET
Search marketing has changed dramatically since Google’s Penguin and Panda updates, which took aim at mediocre content and sketchy SEO practices. There has been a fundamental shift towards the creation of quality, relevant content, and Google’s emphasis on personalization and localization represents a major change in how marketers approach and measure their search marketing efforts.
How should you be measuring search marketing? In this webinar, Janet Driscoll Miller will discuss the variety of ways to measure different goals using tools like Google Analytics and Google Webmaster Tools, as well as marketing automation and CRM software.