Search Engine Marketing for Colleges and Universities Webinar
High rankings in both organic and paid search engine listings can certainly help drive traffic to your website. But a search results page that is becoming ever more crowded with competitors, how can you make your website stand out further to garnish as many clicks as possible? Join us for this informative webinar that demonstrates specifically how to use search engine marketing for colleges and universities to capitalize on new opportunities in Google and increase click through rates by 30% or more.
Presenters: Janet Driscoll Miller, President and CEO, Search Mojo
Presented on November 3, 2011
Hi, everyone. Welcome to today's presentation, Enhanced Visibility for Colleges and Universities in Search. I'm Cady Condyles, the Director of Marketing here at Search Mojo, and I'll be moderating today's webinar. A few things before we get started. Please submit your questions in the questions box only. This will help us streamline the process and respond to you faster. We will be sure to answer all of your questions during or after the webinar. If we don't get to it during the webinar, we will follow up with you by an email. As some of you may be wondering, the presentation slides and recording will be provided to you in an email, and will also be uploaded to Slideshare and YouTube.
Now to introduce today's speaker, Janet Driscoll Miller. She is the President and CEO of Search Mojo, with more than 12 years of search engine optimization experience. Janet has spoken at several search engine conferences, including Search Engine Strategies and Pubcon. Janet also participates in webinars as a speaker on Search Marketing for Marketing Profs University. And often guest lectures at colleges and universities on the subject of search marketing. If you'll be tweeting during the webinar today, please feel free to use the #eduMojo.
To give you just a little bit of background about Search Mojo, we are a search and marketing firm that was founded in 2005. We offer search engine optimization, pay per click advertising, and social media monitoring for our clients. We're located in beautiful Charlottesville, Virginia, and have been featured in the Washington Post, B2B Magazine and Marketing Sherpa. We frequently speak at industry conferences. Janet will be speaking at DC Week on Monday, November 7th, and at the College Communicators Fall Conference next Friday, the 11th, at George Mason University. If you see Janet, please come by and say hello and introduce yourself. All right, Janet, take it away.
All right, thanks, Cady. Again, my name is Janet Driscoll Miller. I'd like to thank all of you for attending today's webinar. If you're looking for that Q and A box, it's in the lower right hand corner of your screen in WebEx. Feel free to ask questions throughout the presentation, and Cady is going to help me keep track of them so we can answer them all at the end. Be sure to put your questions there, I'll be happy to answer any questions you have.
Without further ado, let's go ahead and get started. What are some of the opportunities for colleges and universities, specifically, in the search engine world? I think that in working with lots of schools, in the past, one thing I typically see is often colleges and universities have a lot more opportunity available to them to increase their visibility in search. They don't always realize all of the opportunities that are available to get more visibility and to hopefully, get more clicks. That's what this presentation today is really about. How can you take advantage of some of the opportunities that are out there that you may not know of already? Many of them don't require a lot of extra work either, surprisingly. Just by tweaking out some things, even some very small things, you can go a long way in how you're going to present yourself in the search engine.
Cady mentioned a little bit about our company. I founded Search Mojo in 2005. We specialize in SEO, pay per click, and social media advertising. As she mentioned, we're here in beautiful Charlottesville, Virginia, and she mentioned a couple of the places that we speak and that we write for. So, that's already been covered. So, just to tell you a little background about our expertise. Our clients have included quite a few major colleges and universities, like Mary Baldwin College, American University and Georgetown University. We also work with lots of major B2C brands and B2B brands as well.
Let's start with doing a search overview. I like to do this slide in case people on the webinar aren't as familiar with search and the results. To give an example, and I don't know how clear this is on your screen, hopefully you can see the yellow pretty well. I've divided up the screen on a typical search in Google results to show you where the pay per click ads appear, versus the organic or natural web results. The areas I've marked in yellow there are where the PPC ads are, and then just yesterday, late yesterday afternoon, now PPC ads are also going to appear at the bottom of your page on Google. That's a brand new thing that I didn't even get time to put it in the presentation. It's that new, it happened yesterday. In the blue area is where your organic results or your natural web results are. You usually have about ten results there, depending on what types of content are listed there. Now again, like I said, you'll have PPC ads now also at the bottom of your page on Google.
What are the goals that colleges and universities are going to have with search? First thing I think that every college and university, really every brand out there should think about with search, is you want to dominate your brand search results. In other words, you want to make sure when someone searches on your school's name or a specific part of your school, like for instance, Kogod's School of Business, you want to make sure if you're American University, that you really own that term. It's important from a PR perspective, too, to make sure that everything that you're putting out there that everything people can see about you, as much as you can, is very, very, positive. I really believe in trying to dominate the brand search results as much as you can. I think that should be goal number one.
The second one, of course, is just general SEO goals. We want to be found with important keywords that really do drive traffic, people who are interested in our site and what we have to offer in our school. Then number three, of course, is those trackable clicks or website traffic. Clicks are essentially website traffic. How can you increase visibility in the search engines and organic search to make your listing more attractive to click on, so that more people will click and you'll get more traffic to your pages. I'm going to try to do this today.
The first thing I want to talk about is opportunity in organic search or SEO. One of the things that I think a lot of schools have always taken advantage of, is something very simple called a place page with Google. It basically is an entry of your physical location into Google and it's used on Google Maps and some other places as well. This is an example of our client, Mary Baldwin College and how they have a listing in Google for Google Places. I've highlighted here, right there, what part of their listing there is actually the Google placement part which shows the address and phone number and you can get directions and so forth in that. That's really helpful for anyone looking for your school specifically, but also notice how it takes up more of the search results space. In other words, you get to own more of that area on the page. Instead of just having a regular listing, you can expand your listing so much more in organic search. It helps you take up more real estate on that page.
To set up your Google placement page, I would set one up for every school within your university or your college. I would also recommend setting them up for venues. For instance, we're here in Charlottesville and our local major university is the University of Virginia, and we have a basketball stadium or center called the John Paul Jones Arena which is where the basketball team plays. That would be a good place to set up another places page, if they didn't have one already to make sure that all these different areas of the university are really covered in the places pages. It helps people be able to find those places better because, as you can see the address is in there, the phone numbers, and they have a place where you can just immediately get directions. If I'm looking at this on my mobile phone, especially, and trying to get directions, it'd be incredibly helpful.
Now, we're going to talk a little bit, too, about markup. Markup can get really technical. I'm going to try to keep it on a higher level, but there are three areas of markup that are important. Markup is basically information that you can put on your existing web pages. It's a little bit of code that you can put on your web pages, to give Google and also Bing more information about the type of content that's on those pages. There are three types we're going to talk about today. Rich snippets, schema.org and rel=author which is one that's really to blog. I want you to have this link here where you can test your markup. That's a link that Google provides so that you can actually go in and see if you put your code in correctly on the pages and make sure that it will display properly in Google. That's a really good tool to have to make sure that your code is correct. Now, I'm going to show you the three types and what they can do for you.
Rich snippets, I talked about first. Again, it's like extra information about the content of your page. These appear on both Google and Bing. There are some that appear just in Google and then some of the same ones appear in Bing, but not all of the rich snippets are available in Bing. If you want more details on the rich snippets, you can go to this link here with Google to look in the webmaster forum and see more about what's available. I will tell you also that rich snippets are changing all the time. Google is trying to add new ones all the time because they find that it helps improve user experience and click through rates. They want to use these if you can, and I really, highly encourage you to because as you'll see it can really enhance the way your listing looks in organic search.
These are all the types of rich snippets that are available to you today. All of the ones that are bulleted are available in Google. And the ones with asterisks are available also in Bing. Reviews, people and recipes are available in Bing, but only those three. Everything else is available in Google. The ones that really apply mostly to colleges and universities are going to be the people and events rich snippets.
On the right-hand side, you'll see I've shown you what Linkedin looks like and how they've applied rich snippets for people. You can do this for all of your major officers in your school or your professors and so forth. Mark up the language fairly simply with the template that you have in HTML. Notice how, for instance, I have my Linkedin listing there. You can see it says, where I live, what my profession is, and so forth. That's just another thing you want to think about. As kind of an aside here, notice that it's showing my information from Linkedin. A lot of people on their title in Linkedin, their main title, it shows under their name, might put "all around good guy", just kind of jokingly. You don't want to do that because it shows up in search that way.
You want to encourage your professors and everyone with a Linkedin account, also, to make sure that what they're showing there really helps advertise your school and university as well, if they're a professor there. I know some people have multiple positions. If I were a professor, I might also be a photographer on the side, so I have multiple professions. You want to be sure, if you can, to put their professorship at the top of the list so that it's the one showing here, because otherwise you might get something else. That's just another way you can help advertise your university, to get more information on it. You can apply the same mark to your own pages, and have things like this show in organic search.
The other one that I personally like is the events. I think this is really great for any company or organization that has any kind of event. I mentioned earlier that here in Charlottesville, the University of Virginia, and they have an event venue called the John Paul Jones Arena, which is where the basketball team plays, the women's and men's basketball teams. Notice how when I did UVA events with my search, that this result came up. Notice how it has bullet pointed three different items under there. Those come from the rich snippets markup codes. As soon as those dates pass, February 8th, February 12th, February 16th, as soon as those dates pass, those three will come off automatically. I don't have to anything manually to this.
Google will say once that date passes, hide it. Notice how it gives me a good five lines though, right there. I can even see more further down. I can expand that result even further. If you have events at your university, be they sporting events or if they're events, like you have campus visits, homecoming events and things like that. This is a great opportunity for you to make sure that you're really showcasing all the things going on at your university. Again, taking up more of that real estate on the page.
The next thing I want to talk about is rel=author. This one is specific to blogs. If you have any blogs for your school, this is really helpful, especially if you have professors who are doing this. I know a lot of professors put blogs out about what their students are working on, what kind of research they're doing, so this is a great tool for them. What it basically does is, you can see here, these folks have added markup to designate who the author is of a particular post. You can see their image and some information about them right next to their post. When you're looking at this on a large page of search results, these photos are going to catch your eye faster than just regular text. This is really a very important thing that I think anyone who has a blog should be undertaking at this point to give their blog a lot of visibility.
How would you go out and implement that? Basically, there are some instructions on how you can implement it with just your email. First of all, you need to make sure that you have a Google+ profile for that individual, and you have to link your blog with that Google+ profile. I know a lot of people probably still don't have Google+ profile, but this is just one more reason why those are important to have, because you can link them up and you can put some tagging on your blog that allows you to show that photo. This photo, by the way, is pulled from Google+ and that Google+ profile. This is where all these things link together. It's important to have a Google+ profile so that you can have rel=author working for you.
Sort of, the next iteration of rich snippets and rel=author and all this markup language is called schema.org. This has been a fairly new announcement. It came out, I think, maybe in June or July. June 2nd is when t was launched. Google, Bing and Yahoo all got together, and they said we love rich snippet. They realized there's a lot of benefit in having webmasters mark up their pages to provide as much information as possible about the content on those pages. They decided let's come up with a standardized format that will work for all three of our engines and expand it to more than just recipes and events and people. Let's try and think of everything, literally under the sun, that we could put in here.
Everything in the kitchen sink that we could think about. And so, they did that and in a way to kind of scare you a little bit but not to scare you too much, I want to show you how comprehensive that is. That diagram at the right is a diagram to show you all, you can't even see all the little things. It's so small in there. All of the different categories available of content that schema.org addresses. That is how many it is, huge. It's trying to address everything. Just to give you a couple of examples of what that is, I'm going to go show you that on the next slide. If you want to go look at this in more depth, I recommend you go to schema.org and take a look at it.
Here are some of the categories. I just mentioned it's very comprehensive. You can have people, organizations, types of creative works like books, which is not on there yet, for instance, things that are embedded in non-textual objects, like audio, video and images that we've always had trouble with in SEO getting in the way we want. Of course, a Google doc can't read anything in an image, and it can't really understand what an image is. This is going to be very helpful from that standpoint.
Places, local businesses, events, reviews, products, offers, all sorts of things are going to be available in schema.org. I encourage you to check it out. Do I need to input schema.org today and put up all this markup and go through all this effort to mark up my site? The answer is no. It does not affect SEO today, but the reason I want you to know about this is I know colleges and universities undergo redesigns every two years for their website. If you have a website undergoing redesign, I highly, highly, highly recommend that you go check out schema.org for whatever site, even if it's a micro site and go ahead and start tagging your pages properly in the redesign to be prepared for schema.org. Just a couple of weeks ago, people rolled out music into the rich snippet. If you're not prepared and you don't have the markup done, you've got to scramble when that kind of stuff comes out.
If you're doing a redesign anyways, it's a good time to go ahead and put schemas in and get everything prepared. That way when Google rolls out a new rich snippet that relies on schema.org, you don't have to worry about it because you've already taken care of it. It isn't really affecting too much today. I wouldn't say drop everything, go run do this today, but if you are planning a redesign, make sure you put this in your plans for redesign.
Now, I want to talk about a couple of opportunities in paid search that I think are also very beneficial for colleges and universities. The first one, what we're going to talk about mostly is this thing called ad extensions. Ad extensions are a way that specifically Google, not Bing, has provided a way to take up again, more real estate with your ad, draw more attention to your ad, and according to Google they increase click through rates to the tune of 20 to 30%. I will tell you that I worked with one college that had upwards of, I want to say, it was a 43% increase in click through rate from using some of these ad extensions. It can really get you a lot more visibility and a lot more clicks. They're very, very simple to set up and most of them are free, which is the best part about this whole thing. They're free. Who doesn't love free, right?
Let's talk about the types that are available. These are all the types, location extensions, product extension, ad site link, call extensions, sometimes internally we call them call metric. There's a new beta coming out called form ad extension. Now, the ones I think are most valuable to you all as colleges and universities are the ones that I've highlighted here. Clearly, you probably don't have product, unless you're the big university campus store or something like that. Really, I think almost all of these apply to colleges and universities except the product extension. Again, unless you happen to be the bookstore.
Now, let's talk about location extension. This can be coupled with that Google placement page we talked about before. If you already get a Google placement page, it's very easy to set up. It's basically a check box, that's all it is in Google. To say, OK, check my Google places address with this ad. It's very, very simple. You can see here I have two examples. I'll highlight right there in the ad where the address and phone number are, and there's the directions there. The other nice thing about this is, if you look at the Radio Shack example, it has a plus button there. You can see a whole map of where that particular location is. It takes up quite a bit of space, but it's also again, very helpful for people on mobile because they can see what's close to them. It always shows the address that's closest to the searcher.
In your case, as a college or university you're probably not going to have to worry too much about your location being the closest because if people are coming to visit you, they tend to probably have the intent to come visit you at the university. They're not shopping as opposed to a retail store, but it's still quite beneficial and takes up more space. You can also combine them as you see here with the Radio Shack ad with other types of ad extensions, and you'll see that you can actually combine multiple types of ad extensions. Locations being one of them, with other types of ad extensions as well.
I'll show you some more examples here now. You can take multiple types of ad extensions and pile them onto an ad and really get a lot of visibility out of it. Again, this one's totally free. Just put up your Google placements page, check a box and you're good to go. The next one is ad placement. In this case, I'm showing you two ads. One is from Verizon and one's from Dell. They provide a way again to extend your ad. You can put up to six links on there. Sometimes, we see six; sometimes, we see four. It depends on how Google serves up the ads. You can put up to ten sitelinks and list them, the ones you like, and then Google picks the top four or six or what have you that they want to put into the ad.
You can tell, I'll go ahead and highlight this for you. Those, right underneath that ad. One real benefit of these is these only show, however, when your ad is on top of organic results. Sitelinks will not show if your ad is at the side. If you have a side ad, like usually positions four through ten, it's not going to show up there. You have to be in a top position. One thing that I've had clients say that they really like about sitelinks is, let's say, for instance, I'm running an ad for the entire university, and I want to feature a couple of the schools and their individual sites under that.
I could have as an example the University of Virginia as the top ad and then underneath that I could have some sitelinks that are the Darden School of Business, and I could have the Curry School of Education and I could have different schools underneath so people can click directly to where they want to go. It helps the user be able to get deeper into your site faster, too. They can really be a nice benefit, but again your ad has to be riding high above all the organic results for these to show.
The other thing we've found is that you need about a minimum of seven of ten in your quality score for these to show. Quality score is Google's measurement of the quality of your ad in keyword and landing page combination. You'll need roughly a quality score of seven or higher to get these to show. It can be difficult to show, but I would say hey, what the heck, put all the sitelinks in, hope for the best and do the best you can with quality score. At minimum, you have an opportunity there. I would definitely do it.
Also from what we've seen, half of them land on web pages, not necessarily specially created landing pages. We've been able to circumvent that by making the landing pages look very, very, similar to the website. Having navigation on the landing pages and such. We found that typically the pages, the ads that land on the website pages tend to do better, or tend to show them more. Then, we found some information deep, deep within Google's guidelines on this that said they have to land on website pages. We've been able to make it work otherwise, but I would just say, keep that in mind. If your sitelinks aren't showing, you may want to try tweaking your landing page to show navigation, or make it more like your website or even just put people landing directly on that site.
This one is really cool. I love this one. I'm just a huge fan of it. This one is called call extensions, and we sometimes call it call metrics. This is where you can add a phone number to your ad. It tracks all the information in AdWords, and I'll show you what a report looks like. Now, it's done on a fee per call basis. The one I just mentioned, sitelinks, back here, also free. This one is not free. This one charges you a fee every time someone calls that number. The way this works is you buy a phone number, a main phone number to Google. Let's say I have a main phone number to the admissions office to take requests from people for packages or information about the school or university, or to schedule a visit or something like that. I would provide that phone number to Google in AdWords, and this number that shows here in that example is actually a Google voice phone number. It's not the actual phone number of SMB Insurance or Hitchcock USA.com. It is not their phone number. It is a Google voice phone number.
It's a separate phone number, and what it allows us to do is to do tracking through that phone number. I'm going to show you the benefit of that call tracking using this call metrics in a minute. That way you have people call you directly from the ad without even clicking on your ad, which is why Google charges for it. If they're going to click on your ad, Google would make money. If they're not clicking because they see a phone number, Google still wants to make their money. That's why that's a fee.
I just highlighted there. You can see in the ad, in the Hitchcock's ad the phone number I just highlighted there. This is another example of how you can use multiple types of ad extensions together. This one uses phone number as call extensions as well as the ad sitelinks underneath. Here's an example of what a recording looks like that you would get from the call metrics, and I've blocked out some information here so you can't see all the details about this client. It will show you the average call duration and so forth, from people and different campaigns. It's really fascinating to me because of what you can tell from this kind of data.
For instance, the one on the very bottom is only one minute 16 seconds. There's a possibility there that if the phone calls are really short, those people aren't getting what they want, or they're getting the wrong number, or they didn't mean to call you. There could be a lot of different variations there. When you see numbers like somebody was on the phone for six minutes, you know that they were having a conversation. That tells you that the person was very valuable, and the call to this campaign were very valuable to me.
I want to share with you. This is a case study we had from a health insurance company we work with, and call metrics and call extensions were very, very good for them. They already were working on having a call center. Which I know a lot of colleges and universities aren't going to have a call center. This is just another example of where if you're taking phone calls already, this is a great way to try to drive more traffic into the phone numbers. This has been incredibly popular for them. You can see how many calls they were getting and look at what the results of that was. A lot of very beneficial aspects to it for anyone who's got a phone number. I highly recommend these.
The new one that's in beta, and it's very limited right now. We don't know anybody personally who's in this beta. I wish I could say I did, but this is coming soon. People have asked us this in the past before. Here is an example of the form extensions that Google is adding here. Like the phone extension, since you don't have to fill out, you don't have to click on this ad to get to the landing page to actually get your results. You can fill the form out directly in the ad. I would expect Google to charge for these in the future. Right now, if you're fortunate enough to be part of the beta, that would be awesome. Again it's very, very limited. It's going to be tough to be in there right now. Keep an eye out for these.
Again, if you have an opportunity, such as fill out this form to get a brochure about our campus, fill out this form to schedule a site visit, you can do all of that directly from the ad. I think it's got a lot of potential for different types of applications within colleges and universities. Heck, you might even be able to start the application process. There's, I think, unlimited possibilities there. I have seen a longer form, than just this two field form we have here. I have seen some long ones show up. There are some out there. Again, they are very hard to find and not very common. They are a very, very limited beta right now. It may or may not happen, but I would say if it does, expect them to charge at some point in the future. There's the form right there highlighted.
What about social? One thing I really want to also mention is a look at social and how important it is, especially for SEO. We talked in the beginning about, it's all about getting more people or protecting your brand and getting the traffic from that. One of the things I highly recommend to everyone we talk to is to make sure that you have all of your social profiles in order. That includes things like YouTube, Slideshare, Twitter, Facebook, Linkedin, Quora, Scribe. All of those rank organically very well in Google by themselves. Knowing that, it's really important for you to go ahead and reserve all those because you want to make sure you're protecting your brand in the search results and you’re owning as much of that real estate on your own search as possible.
And one thing I wanted to show, I'll have to share my browser real quick. Let me bring this up. One thing I wanted to share with you all is a search on like, the University of Miami. Now, I apologize if anyone from the University of Miami is on the phone, that I'm using you as an example. You all probably know the University of Miami has gone through some challenges recently with its football program, its sports program, and because of that they have some negative stuff in the news. You've just got to face it. No matter what you do in communications at the university, no matter how much you try and protect your brand, and it's true of businesses as well, there's always something. There's always going to be something that leaks out there some day, and it's bad, and you don't want it to be bad and it's there. What do you do to try to protect yourself as much as you can?
Let me show you here, the example I have for the University of Miami. Just a second while I share, I'm very slow to share. You ought to be able to see my search here on the University of Miami now. Most of the stuff is all good stuff, all positive, it's their own sites and so forth. But when you come down here, it is a not so positive story about the booster situation going on at the University of Miami. That's a problem because now they're not controlling as much of the brand search results that they would like. They've got about half the page. The problem becomes that stuff like this sneaks in, and there'll be quite a few listings on that. That's one thing you really want to try to avoid.
One thing that helps you avoid that are these social media profiles. I'll show you by contrast how those work. If I look at Search Mojo's page as an example, you can see here we've got lots and lots. You'll see here we've got our placement page in here. We've got sitelinks in here that are coming up. As you can see here, we've got our blog, we've got our Facebook, we've got Slideshare. We've got many things, Twitter, Linked in and similar ones. All of the things really, really help push out anything that could be potentially negative. It's a good idea for you is to go ahead and investigate those things now and setting them up if you haven't already. Make sure you think about those social profiles.
We're going to go back now to the presentation. One of the other things you should know about Google, specifically Google, but a little bit about Bing, too. This one I'm showing you here is from Google. Google is also creating what's called a social circle. What's interesting about this is it's learning about each of you as individuals, and it's going to learn about your university or college. Its said, what do I know about these people who are on the web and who their influences are. You can see here, I've got Matt Cutts who is a guy at Google that everyone in SEO follows. He handles all the webmaster issues. Then, you see under there my friend, Siva, a professor at the law school at UVA, and he talks a lot about Google. We have lots of conversations about that. You can see how I know him. Google reported this to me. Google said, here's how I know you know Siva, and here's all this information.
It's a little bit shocking sometimes when you see this. You will only see this when you are logged into your Google account. I'm giving you the link there where you can look at your social circle and what Google thinks it knows about you. Notice that it looks at things like, it knows that I know Siva through Quora. It knows I know Siva through YouTube and Twitter and various others, his website and so forth.
There are lots and lots of ways that it knows I know Siva, that we're connected. It's using that information to understand more about the types of results it's going to search me in organic search, based on what's going to influence me because I know Siva. If Siva will post something, it thinks Janet's going to want to read it because she knows Siva, so this will be important to her. This is going on behind the scenes. It's really important for your whole organization to be social because the more you have influences and connections like this, the more that your results and your content are going to show up. Even if they don't rank well organically on their own, they're going to show up in Google for people who you are connected to and their connections. It goes even a step deeper to their connections.
That takes us to Google+ and +1 button, which is sort of new. You've probably have seen some news about it. The +1 button is basically a similar version of the Facebook like button. It will be used soon, if not already as a factor in organic ranking. I really truly, truly believe that in as much as I would like to not believe it. It is going to be a factor. Also on ads, if you look at any ads, in Google there is a +1 button right beside every ad. My feeling is at some point it will also be part of the quality score for ads. If you look at that information, measure your +1 in Google webmaster tools, and you should start trying to encourage people to +1 your content by putting things like the +1 button on your blog, on your website, start getting +1's now. Gain traction while a lot of people are not into it yet. You want to beat out your competition as much as you can. I think Google+ is Google's new social network. It's trying to be like Facebook in a lot of ways. I would say it's going to aggregate a lot of the stuff you just saw in the social circle. It's going to look at that. It's not only going to look at the people you know. It's going to look your search history and understand your demographics and who you are, based on that so it can serve you ads. This is going to be really important.
I would say as soon as Google+ has the ability for you as a university or college to have a page, a profile page for your college or university, go get it. It's not available yet, but it will be. People are speculating hopefully, by Christmas. I can only keep my fingers crossed and hope that happens. I will tell you that it is definitely one way that Google learns about each profile in Google+ or one way Google learns who you are as an organization and what Twitter account belongs to you, what Facebook page belongs to you and so forth. That is defined to your Google profile, and that is contained in Google+. Hopefully, those will be coming soon, but keep an eye out for that as well.
This is my contact information. Please feel free to follow up with me, or if there is any questions I am able to answer while we're on the webinar. As Cady mentioned, we have SEO for you where you can ask questions and we can respond as well to any type of questions you might have about SEO and pay per click.
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