PPC Landing Page Optimization
Landing pages are key to the conversion process, but often times they are overlooked or neglected. Ideally, ongoing PPC landing page optimization incorporates A|B testing, including design, copy, offer, and form testing to maximize performance and increase conversions while decreasing cost per conversion.
Search Mojo's Approach to PPC Landing Page Optimization
Using several tools, such as Google Analytics Experiments, and the latest in testing research, Search Mojo continually works to optimize PPC landing pages to hone conversion rate to optimal performance levels.