PPC Account Structure
PPC advertising can be a confusing space to navigate. Every day, search engines are adding new features and functionality or changing how existing features work. Search Mojo can help you navigate the PPC advertising space through developing an effective account structure, which in turn improves quality score, cost per click (CPC), impression share and, ultimately, cost per conversion (or ROI).
Search Mojo's Approach to Account Structure
Search Mojo thoroughly examines any existing account structure and employs proven best practices, such as creating ad groups with fewer, more targeted keywords to reduce overall budget, improving impression share and reducing cost per click (CPC). Specifically with Google AdWords, these proven optimization techniques help improve quality score, which can lead to a rapid decrease in cost per click (CPC). If an account does not already exist, Search Mojo performs initial setup of PPC programs and will incorporate standard best practices to reduce cost per click, track conversion and improve cost per conversion and will continue this effort ongoing.
Search Mojo continually revises keywords, ad groups and campaigns in PPC programs to generate the best cost per click and cost per conversion possible. Search Mojo also writes, edits and tests ad copy on an ongoing basis to improve clicks while maintaining a low cost per click and cost per conversion.