Conversion Rate Optimization
Unlike landing pages for PPC campaigns that are primarily designed to improve conversion, website pages serve many various purposes with many various audiences. Unfortunately, the combination of different messages for different audiences often gets lost in the main conversion message.
Conversion rate optimization (CRO), also known as post-click marketing, is the practice of continuous AB testing or multivariate testing to improve website conversion rates. Search Mojo's website optimization services include similar approaches to landing page design applied to a client's website. Using real-time AB and multivariate testing, Search Mojo tests various messages, page elements and more to ensure the best design to improve website conversion rate.