Digital Asset Optimization
Companies produce many marketing pieces in a variety of formats, including:
- Press releases
- Customer testimonials
- Articles
- Blog posts
- Videos
- Whitepapers
- Webcasts
These pieces, when produced online, are also known as "digital assets", and they can be key to helping your SEO efforts. Because these pieces contain valuable content, others link to them virally, improving your number of inbound links. In addition to building inbound links for the client's website, Search Mojo will submit blog posts as appropriate to article sites and register the blog with online directories and will optimize other digital assets (such as video and whitepapers) as available and appropriate to meet the SEO goals.