Editing Website Content for SEO
The next step to help search engines rank the client's website for the selected keywords is editing the website content to reflect those keywords. When search engine robots crawl a website they read the content and index the information they find. Each page contains elements that are factors in the algorithm, such as page title, meta description and headline text. By including keywords in these page elements, this sends a clear signal to the search engine that the page contains content about that specific keyword.
Search Mojo's Approach
After selecting keywords, Search Mojo edits the client's website content at a rate of three pages per month. Search Mojo provides the suggested changes to the client or make the changes directly on the website, whichever method is preferred.
Additional Content Editing Efforts
Depending on a client's website status, additional content editing efforts may be made, including:
Redesign Efforts
In cases where a redesign is being performed on the website, Search Mojo assists clients with the implementation of 301 redirects, content mapping and updates to ensure that search rankings are maintain with these changes.
Robots.txt and XML Sitemap
Search Mojo creates or edits a robots.txt file and an XML Sitemap to ensure page indexability by the search engine bots.
Custom 404 Error Page Creation
Search Mojo works with a client to create or edit a custom 404 error page to provide additional links for search engine bots to follow should the bot reach a broken link on the website. Typical 404 error pages include, for example, the main navigation of the website, which provides avenues for the search engine bots to follow if they arrive at a broken link.
Google Places Local Business Listing
If the client has physical locations, Search Mojo creates or edits the client's Google Places local business listing(s) within Google. Google Places local listings often appear in the Google search results. A Google Places local business listing will often improve the visibility for a client.