Facebook Advertising Management Services
At Search Mojo, we're driven by conversions. While other social media advertising agencies might focus on engagement, we're driven by results that impact your company's bottom line. We work with each of our clients individually to determine each organization's unique goals. From here, we help you leverage Facebook's unmatched targeting capabilities to reach and engage with your customers and prospects. We offer beginning-to-end Facebook advertising management services, from creative ad development, to defining your demographic target audience, to testing and optimizing, to in-depth measurement and conversion tracking.
Search Mojo performs the following services using our four-step Facebook advertising process:
- Facebook Ad Demographic Targeting
To ensure that the Facebook ads will appear for the most targeted demographic group, Search Mojo works with our clients to determine the appropriate demographic groups to target based on Facebook profile information. - Facebook Landing Page Development and Testing
Search Mojo also found that when advertising on Facebook, landing pages contained within Facebook tend to convert better than those on company websites. Search Mojo will build or optimize Facebook tab iFrame pages for landing pages using the clients’ web pages and other applications as appropriate, testing elements and always adjusting to achieve the highest conversion rate and lowest cost-per-conversion possible. - Facebook Conversion Tracking
While Google AdWords and other search engines offer simple conversion tracking code that advertisers add to their websites to track conversions from campaigns and ads, Facebook no longer offers this functionality. Search Mojo will work with the client’s marketing team to integrate a tracking code mechanism into the Facebook-based landing pages that will enable conversion tracking within a CRM system or backend database, helping determine which ads and campaigns are the most successful. - Ongoing Facebook Testing
Search Mojo has also found that when advertising on Facebook, landing pages contained within Facebook tend to convert better than those on company websites. Search Mojo will build or optimize Facebook tab iFrame pages for landing pages using the client’s web pages and other applications as appropriate, testing elements and always adjusting to achieve the highest conversion rate and lowest cost-per-conversion possible
