Facebook Advertising Management Services
While still an up and coming player in the online advertising arena, Facebook has developed a competitive advertising platform that incorporates multiple levels of demographic information to target advertisements. Demographic targeting is a feature not fully available in search engines, giving Facebook an advantage when attempting to reach particular demographic audiences. Search Mojo's Facebook advertising management services help our clients engage with prospects and customers. Our Facebook advertising services include: defining your Facebook target market and creating and testing ad copy.
Search Mojo performs the following services using our four-step Facebook advertising process:
- Facebook Ad Demographic Targeting
To ensure that the Facebook ads will appear for the most targeted demographic group, Search Mojo works with our clients to determine the appropriate demographic groups to target based on Facebook profile information. - Facebook Landing Page Development and Testing
Search Mojo also found that when advertising on Facebook, landing pages contained within Facebook tend to convert better than those on company websites. Search Mojo will build or optimize Facebook tab iFrame pages for landing pages using the clients’ web pages and other applications as appropriate, testing elements and always adjusting to achieve the highest conversion rate and lowest cost-per-conversion possible. - Facebook Conversion Tracking
While Google AdWords and other search engines offer simple conversion tracking code that advertisers add to their websites to track conversions from campaigns and ads, Facebook no longer offers this functionality. Search Mojo will work with the client’s marketing team to integrate a tracking code mechanism into the Facebook-based landing pages that will enable conversion tracking within a CRM system or backend database, helping determine which ads and campaigns are the most successful. - Ongoing Facebook Testing
Contrary to the commonly held belief that Facebook ad campaigns are “set it and forget it," these campaigns actually need constant supervision and continual improvement. For this reason, constant testing is required to evolve Facebook landing pages, messaging and more to compete for leads and sales.