Facebook Advertising Management Services
At Search Mojo, we're driven by conversions. While other social media advertising agencies might focus on engagement, we're driven by results that impact your company's bottom line. We work with each of our clients individually to determine each organization's unique goals. From here, we help you leverage Facebook's advanced targeting capabilities to reach and engage with your customers and prospects. We offer beginning-to-end Facebook advertising management services, from defining your demographic target audience, to developing ad creative, to testing and optimizing, to in-depth measurement and conversion tracking.
Search Mojo performs the following services using our Facebook advertising process:
- Facebook Ad Demographic Targeting
To ensure that Facebook ads appear for the most receptive audiences, Search Mojo works with you to define the appropriate demographic groups using Facebook’s advanced targeting options.
- Facebook Landing Page Development and Testing
Search Mojo will build or optimize landing pages using your web pages and other applications as appropriate, testing elements and always adjusting to achieve the highest conversion rate and lowest cost-per-conversion possible.
- Facebook Conversion Tracking
Facebook offers conversion tracking pixels to measure both post-click conversions and post-impression conversions, enabling a greater understanding of how the Facebook ad contributed to your goals - even if it was not clicked. In addition, Search Mojo will work with your marketing team to integrate a tracking code mechanism into your landing pages that will enable conversion tracking within a CRM system, marketing automation system, or other backend database - allowing the ability to identify which ads and campaigns are the most successful.
- Facebook Remarketing
Search Mojo will work with your company to determine whether Facebook Remarketing with the Facebook Ad Exchange (FBX) fits your goals. Remarketing, or retargeting, serves ads via Facebook to your website visitors after they leave your website. It allows you to target individuals who have expressed some level of interest in your brand, even if the visitor did not initially convert. Through our FBX ad retargeting services, Search Mojo harnesses the power of remarketing to drive more conversions and greater ROI.
- Ongoing Facebook Testing
Search Mojo will continue to test elements on your landing pages and ads, as well as campaign targeting, to achieve the highest conversion rate and lowest cost-per-conversion possible.