PPC Google AdWords Ad Extensions
As part of our ongoing testing, Search Mojo implements and tests various Google AdWords ad extensions, which can provide searchers with additional information, increase click-through-rates and improve brand visibility.
Google AdWords ad extensions allow advertisers to include additional information about the company or the products in addition to traditional AdWords ads. Include more information about how to contact your company, where it's located, available products and more without using valuable character space in your ad copy.
Available Google AdWords Ad Extensions:
Google Ad Sitelinks ad extensions are additional links underneath current PPC ads that provide searchers with more information and help increase ad CTR. Learn more about how Search Mojo utilizes Ad Sitelinks to help improve performance metrics.
Google AdWords location extensions are PPC ad additions that include a business’ address and phone number. Learn more about location extensions and how they can help your business.
The Google call extensions feature allows businesses to add their phone number to current PPC ads, and the click-to-call feature enables searchers on mobile devices to call directly from the ad. Google call metrics takes it a step further, by using a unique Google forwarding number that can track details about all calls made through your PPC ads, whether from mobile or desktop devices. Learn how Search Mojo can use call extensions and call metrics to increase your business’ phone calls.
The Google social extensions feature allows companies to add a link to their official Google+ company page as well as show the total number of +1’s the company has received from AdWords ads, the company website, Google+ page, and organic search. Learn how Search Mojo utilizes social extensions to help improve overall performance.