Google AdWords Social Extensions
The Google social extensions feature allows companies to add a link to their official Google+ company page alongside traditional ads. Social extensions also show the total number of +1’s the company has received from AdWords ads, the company website, Google+ page, and organic search. These extensions could help improve click-through-rates as users see that a number of people have recommended or "+1’d" your site. Search Mojo can implement social extensions on your PPC ads and help improve performance metrics.
Benefits of Social Extensions:
- Increase click-through-rates (CTR)
- Provide searchers with information about their connections that have +1’d the same company
- Draw more attention to the ad by differentiating it from others on the SERPs
- No additional costs
- Encourage more +1’s
- Build credibility and trust for your brand among searchers
Learn more about Google AdWords social extensions on the Search Marketing Sage, the official blog of Search Mojo.