Google Analytics and
Google Website Optimizer
How do you know if your search marketing efforts are successful without proper measurement? Search Mojo relies on Google Analytics to provide meaningful, actionable statistics for campaign and landing page performance. For ecommerce firms, Search Mojo also combines revenue data tracked through Google Analytics to provide new insight into the actual revenue each campaign or landing page generates. Armed with this powerful revenue data, Search Mojo can make better informed decisions regarding the strategy for each campaign and landing page, based on true return on investment (ROI), beyond the basic conversion metric.
As part of our SEO and PPC offerings, Search Mojo:
- Assists with initial setup of Google Analytics on the client's website
- Sets up goals or ecommerce tracking as appropriate
- Sets up custom reports, as needed
- Provides monthly reports on various key performance indicators tracked in Google Analytics
Additionally, as part of Search Mojo's PPC offering, Search Mojo uses Google Website Optimizer (GWO) to run real-time testing on landing pages and associated page elements. GWO is a free tool provided by Google that allows users to automatically rotate pages and elements to test them against each other to determine which pages or elements generate the highest conversion rate. This testing tool allows Search Mojo to test landing page design, messaging, offers, imagery, and more to establish which layouts yield the greatest conversion rates. Using GWO, Search Mojo is constantly tweaking pages to garnish higher conversion rates.