Google Product Extension Ads
Google product extension ads work with the Google Merchant Center to feature your products in your PPC ads. Businesses use these extensions to highlight products related to search queries with pictures, product names, and prices. In addition to the usual ad layout, product extensions add a plus-box section under the ad that when expanded, provides searchers with the images, titles, and prices of the relevant products. This extension option will allow for an ad that includes more information than most on the page, therefore drawing more attention to it on the search engine results page (SERP).
Benefits of Product Extensions:
- Increase click-through-rates (CTR)
- Provide searchers with detailed product information
- Take up more real estate on Search Engine Results Pages (SERPs)
- Take searchers directly to product page, one step closer to purchase
Learn more about product extension ads on the official Search Mojo blog, Search Marketing Sage.