Building Inbound Links
One of the most important ingredients in search engine algorithms is inbound links, also called "backlinks". Inbound links are hyperlinks from one domain to another, which the search engines view as a type of "vote" of popularity from one website to another. However, it is not simply the sheer quantity of inbound links that matters -- the anchor text of inbound links is just as important.
Search Mojo's Approach to Inbound Links
At Search Mojo, first and foremost, we never buy links. Google has even been known to remove websites that have paid for inbound links from its search results, costing one company as much as $4 Million in lost revenue.
Instead Search Mojo takes a holistic approach to obtaining new inbound links for clients. We take every type of content that a client can provide and find ways to drive new inbound links via content. Also, we work with PR agencies or departments and other groups who may be using links in external data to ensure the maximum SEO benefit from links across the organization.