LinkedIn Advertising Management Services
At Search Mojo, we’ve seen unmatched success with LinkedIn advertising. In the world of social media advertising it is often an underrated gem. LinkedIn offers impressive demographic targeting capabilities, including:
- Job function
- Company size
- Geographic location
- Members of LinkedIn Groups
- And more...
LinkedIn is an exclusively professional social network, and this unique demographic yields remarkable ROI when targeted effectively. Search Mojo has realized a cost per lead (CPL) as low as $15 using LinkedIn advertising, which is notably low for the B2B sector. We’ve also found that the quality (and quantity) of leads generated from LinkedIn are unrivaled when compared to other B2B online marketing strategies.
Search Mojo works with each client individually to understand the organization’s unique goals, and offers beginning-to-end LinkedIn campaign management that includes:
- Creative ad development
- Target audience definition and persona development
- Continual ad testing and optimization for best conversion performance
Search Mojo also offers packages combining our LinkedIn advertising management services with retargeting services, which allow us to group visitors from LinkedIn by demographic and continue to reach out to these potential leads with precise messaging and content outside of LinkedIn.
Julia Lim, Vice President of Marketing for ScienceLogic, talks about how they generated high-quality B2B leads at a low cost per lead using LinkedIn Advertising.