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Search Mojo is one of the few search marketing firms that is trained to integrate a variety of marketing automation tools. Why is it important to integrate marketing automation tools with search marketing tactics, like landing pages?
Marketing automation tools provide enhanced tracking, deduplication of leads, and more for marketers. Additionally, on the sales side, many marketing automation tools can provide lead scoring -- assigning and prioritizing leads in the back-end CRM system, such as Salesforce.com, so that salespeople can easily identify high quality leads quickly by the marketing campaigns they respond to.
Marketing Automation Tools
Search Mojo can integrate a variety of marketing automation tools into your website or landing pages, leading to better tracking and deduplication of leads as they are entered into your CRM system. We're one of the few search marketing firms that is fully trained in both Silverpop EngageB2B (formerly Vtrenz) and Eloqua.
Alternatives to Marketing Automation Tools
In some cases, marketing automation tools may be too cost-prohibitive for a client. In this case, we often recommend a minimum alternative for Salesforce.com users.
Search Mojo uses and recommends RingLead, a Salesforce.com AppExchange application that deduplicates leads as they are entered into Salesforce.com from web-based forms.
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