Pay Per Click Management
Search Mojo's pay per click management utilizes a proven approach to reduce costs while improving conversions. Click on any of the steps below to learn more about that particular piece of the process.
- Account Structure
PPC advertising can be a confusing space to navigate. Every day, search engines are adding new features and functionality or changing how existing features work. Learn more about Search Mojo's approach to improving and managing the most efficient account structure possible.
Contrary to popular belief, it is not always most profitable to have a PPC ad at the top position on the page. Learn more about how Search Mojo strategically manages bids to provide the most visibility for the lowest cost per conversion.
- Landing Pages
A landing page is the page a searcher "lands" on after he/she clicks on a PPC ad. Often, however, advertisers overlook the importance of landing pages and their role in converting a visitor to a lead or sale. Learn more about Search Mojo's approach to landing pages for PPC.
- Ad Retargeting
Retargeting, or remarketing, serves display ads on various websites to those who have visited a brand’s website pages. Retargeting provides a high ROI through both reaching those that have expressed a previous interest in a company’s brand, providing a way to “recycle” clicks that may not have originally converted – often for a much less expensive cost per click than the initial click cost.
- Ongoing Testing
PPC campaigns are not "set it and forget it" as many advertisers believe. Instead, PPC campaigns need constant supervision and continual improvement. Learn how Search Mojo pay per click PPC management services employ A|B testing to improve conversion rates.