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Once you achieve higher organic rankings, you'll get more leads, right? That's not always the case.
Often times, the top listings for a company's website in Google point back to the company's home page - a page with a plethora of information. Ironically, the home page is generally the page with the highest abandonment rate as well.
So how can companies harness the traffic coming to the home page and reduce home page abandonment? Post-click marketing.
Post-click marketing involves website optimization that creates segmentation and conversion paths, helping visitors reach conversion faster. Search Mojo's post-click marketing package includes custom multivariate testing and website optimization services designed to improve conversion, from various lead sources, on your website. Our package includes:
- A/B testing on website to determine ways to improve conversion and ROI from organic search visitors (and lead sources)
- Strategy development to improve ROI through website optimization
- Review of analytics data and CRM data to justify site design and layout changes to improve organic search ROI
- Programming of A/B and multivariate tests on the website
Read these case studies to learn how post-click marketing has helped our clients achieve a variety of marketing goals:
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