PPC Bid Management
Contrary to popular belief, it is not always most profitable to have a PPC ad at the top position on the page. While the top position offers greatest visibility, the drawback often comes in higher costs per click, more clicks and lower conversion rates.
Search Mojo's Approach to PPC Bid Management
PPC bids change regularly as the bids on competing ads shift. The Search Mojo bid management process involves constantly evaluating the best ad positions and bids to drive the lowest cost per conversion possible.