PPC Landing Pages
A landing page is the page a searcher "lands" on after he/she clicks on a PPC ad. Often, however, advertisers overlook the importance of landing pages and their role in converting a visitor to a lead or sale.
Search Mojo's Approach to Landing Page Design
Search Mojo has done extensive testing on PPC landing pages to determine which layouts and designs convert more visitors. Search Mojo builds one landing page or performs landing page optimization on one page per month, testing elements and always adjusting to achieve the highest conversion rate and lowest cost per conversion possible.