Ongoing PPC Testing
PPC campaigns are not "set it and forget it" as many advertisers believe. Instead, PPC campaigns need constant supervision and continual improvement. Every day new competitors will enter the PPC fray and new searches will be done as the queries of searchers change and evolve. For these reasons, constant testing is required to evolve keywords, landing pages, messaging and more to compete for leads and sales.
Search Mojo's Approach to PPC Testing
Ad Copy Testing
Search Mojo tests different versions of ad copy in each ad group to find the best performing ads for those specific keywords. Testing ad copy leads to increased click-through-rate (CTR) which in turn increases the chance of conversion.
Ad Extensions Implementation
Search Mojo utilizes Google AdWords Ad Extensions to provide additional information alongside traditional ad copy. Provide searchers with more information about your products and/or services and increase click-through-rates (CTRs) with the implementation of ad extensions.