Ongoing PPC Testing
PPC campaigns are not "set it and forget it" as many advertisers believe. Instead, PPC campaigns need constant supervision and continual improvement. Every day new competitors will enter the PPC fray and new searches will be done as the queries of searchers change and evolve. For these reasons, constant testing is required to evolve keywords, landing pages, messaging and more to compete for leads and sales.
Search Mojo's Approach to PPC Testing
Search Mojo uses A|B testing on PPC ads as well as A|B testing on landing pages to continually seek new ways to improve conversion.