Search Engine Optimization Services
Search Mojo's search engine optimization services focus on a four-step approach proven to improve search engine rankings.
- Keyword Research
At the foundation of every search engine optimization (SEO) program is keyword selection. Choosing the right search engine optimization keywords to target can mean the difference between success and failure of SEO, determining whether the right type of traffic is sent to the client's website. -
Content Editing
The next step to help search engines rank the client's website for the selected keywords is to edit the website content to reflect those keywords. When search engine robots crawl a website they read the content and index the information they find. Each page contains elements that are factors in the algorithm, such as page title, meta description and headline text. By including keywords in these page elements, this sends a clear signal to the search engine that the page contains content about that specific keyword. - Inbound Linking
One of the most important ingredients in search engine algorithms is inbound links, also called "backlinks". Inbound links are hyperlinks from one domain to another, which the search engines view as a type of "vote" of popularity from one website to another. However, it is not simply the sheer quantity of inbound links that matters -- the anchor text of inbound links is just as important. - Social Media Monitoring
The intersection of search and social media is rapidly evolving as search engines quickly incorporate social media elements as key indicators in their respective ranking algorithms. Social media links give search engines a way to identify news and information as it happens and respond immediately by ranking relevant content on breaking stories. Search Mojo is focused on the social media platforms and techniques that can help improve search engine rankings for a client's website.
