Social Media Monitoring
The intersection of search and social media is rapidly evolving as search engines quickly incorporate social media elements as key indicators in their respective ranking algorithms. Social media links give search engines a way to identify news and information as it happens and respond immediately by ranking relevant content on breaking stories. Search Mojo is focused on the social media platforms and techniques that can help a client's website rank higher in search results.
Search Mojo's Approach to Search and Social Media
There's lots to focus on in the social media space, but at Search Mojo, we're focused on the social media platforms and techniques that help clients' websites rank higher in search results. Our approach in combining elements of social media with SEO incorporates:
- Assistance with Setup of Social Media Profile Pages
Many social media profiles rank well organically in search results, allowing a company to command greater control over the top ten search results for its brand. Search Mojo assists the client with the setup of new corporate social media profile pages on LinkedIn, Facebook, Twitter and other appropriate websites that rank well naturally in search results.
- Monitoring Social Media for Inbound Link Opportunities
Some of the most valuable inbound links come from publications and blogs. These links, which are often contained within copy, are typically more highly valued than stand-alone links outside of body copy. For this reason, Search Mojo monitors social media platforms, such as Twitter, for articles and mentions about the client and contact the authors when appropriate to request an inbound link within those articles or mentions.
- Monitoring Retweets to Assess Inbound Links from Social Media Platforms
Search Mojo monitors the social media presence of the client and of its stated competitors on a daily basis and integrates social media measurements into the monthly SEO report. We also provide suggestions for strategic social media direction as it pertains to improving SEO performance.
- Monitoring Topics to Capitalize on Query Deserves Freshness (QDF)
Several years ago, Google engineers developed an addition to of the Google algorithm, Query Deserves Freshness (QDF), to determine when searchers might want the newest of latest information on a topic. The immediacy of social media combined with faster indexing after the Caffeine update provide greater chances for QDF and greater chances for new content, such as blog posts, to rank quickly for hot, trending searches. By monitoring hot topics via social media platforms, Search Mojo advises clients on when to respond quickly to QDF scenarios with appropriate content, helping clients to gain quick visibility in search engines on related topics.