Meridian Systems Increases Site Traffic & Improves Conversion Performance
Sue Watkins, Director of Marketing at Meridian Systems, discusses why she chose Search Mojo to manage Meridian’s SEO and PPC efforts and her experience in working with the Search Mojo team.
Meridian Systems, a California-based company that sells Construction Management Software, needed assistance managing their PPC account, with the goal of increasing website traffic as well as leads and other conversions.
Meridian signed on with Search Mojo, specifically regarding the PPC Package offered. Search Mojo helped structure their Google AdWords account in a way that was beneficial for improved quality scores and increased ad relevance. Through persistent account management tactics as well as custom landing page creation and testing, overall account performance improved significantly.
Search Mojo ultimately helped Meridian increase performance metrics year-over-year, using the fiscal year April through March. Improvements included clicks by 33%, conversions by 51%, Cost-Per-Conversion decreased 23%, and Conversion-Rate increased 13%.